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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Navigating TikTok and Instagram Reels
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features and changing formats as quickly ...
Improving Your SEO in 5 Simple Steps
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer is Search Engine Optimization (SEO). ...
Shopify for Beginners: Build Your Online Business
If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are you’ve heard of Shopify. Shopify currently supports more than 1,000,000 businesses in 175 countries around the world, making it one of the leading e-commerce software systems. Major ...
2021 Craft Trends
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved difficult—though not impossible—to forecast. Our tried and true sources were absent due to COVID-19; TNNA has suspended operations for the time being, and AFCI’s Creativation has been ...
Improving your Ranking on Google
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you score on these metrics determines your ranking, and Google features higher-ranking sites more prominently in its search results. Today we're going to cover what those metrics are ...
Getting Ready for 2021: Updates to Instagram, Facebook and Pinterest
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook and Pinterest. We just finished a whirlwind of a year and we wanted to be sure that we all start 2021 with the most up-to-date information. In ...
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