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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
2021 Craft Trends
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved difficult—though not impossible—to forecast. Our tried and true sources were absent due to COVID-19; TNNA has suspended operations for the time being, and AFCI’s Creativation has been ...
Improving your Ranking on Google
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you score on these metrics determines your ranking, and Google features higher-ranking sites more prominently in its search results. Today we're going to cover what those metrics are ...
Getting Ready for 2021: Updates to Instagram, Facebook and Pinterest
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook and Pinterest. We just finished a whirlwind of a year and we wanted to be sure that we all start 2021 with the most up-to-date information. In ...
Replenish, Restore and Refresh
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings inventory season, that time of year entrepreneurs dread. But the new year is a time for fresh starts and big ideas, and to develop new practices that ...
Our Best Content to Grow your Craft Business in 2021
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues of importance to small business ...
2020: The Year that Was
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and social media. Back in February we published our best guesses at the 2020 Trends in Crafting. Now it’s time to revisit those and see whether we were ...
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