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Facebook is a great platform for yarn retailers, manufacturers and yarn companies to reach out to their audience. I'm often asked, "what's the best way to build the fanbase quickly?" so I thought I'd take the time to give my feedback on this question. Although the...

20 December, 2010 /

I came across this article recently about the average value of a Facebook fan: $136.38 and I wondered what that value is for companies in the knitting industry.  Are your "fans" 28% more likely to use your yarn brand than non-fans as this article suggests?...

06 October, 2010 /

*Sigh* Today is June first,  the beginning of the summer season.  If you're in the yarn & knitting industry you know you're about to face a long summer of sluggish sales and possible cash flow troubles (unless you're lucky enough to be in a tourist...

01 June, 2010 /

Facebook.com is an incredible marketing tool that allows yarn companies and yarn shops to see inside the hearts and minds of their customer. Having a fanpage about your yarn company or yarn shop puts your finger directly on the pulse of how knitters and crocheters...

10 March, 2010 /

Over the holiday I visited a girlfriend out of town. While there, I dropped into a music store and bought a few things for my daughter who plays violin.  On a whim, I asked the owner if he had any 1/2 size violins for sale...

08 January, 2010 /

So, you've got an e-newsletter for your yarn shop but maybe it's very small or hasn't grown much in recent months. What to do? Here are some tips to build your consumer e-newsletter specifically for yarn shops: Tip 1: Be sure you're gaining PERMISSION to send an...

08 December, 2009 /
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