WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Grow Your Instagram Following & Drive Traffic To Your Website
The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of Instagram is twofold: the primary goal is to engage with ...
Supporting Your Local Yarn Store
What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There are plenty of places that offer some combination of these ...
How To Drive Traffic To Your Website With Pinterest
Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to create a winning formula for engaging content that looks great ...
7 Steps for Freshening Your Website in 7 Days
If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology - but you don’t want to have a website like lingscars.com, do you? We hear it every day ...
Pinterest for Crafty Businesses: Optimize for Better Visibility
Pinterest is more than a social media channel - it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of all US online shoppers describe Pinterest as their favorite social ...
Overview: Ravelry Yarn Database
You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns - knitting magazines, Facebook, Instagram, and in-person at industry shows - those often cost money with difficult to measure results. We also know that word-of-mouth and influencer marketing are ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!