WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How To Drive Traffic To Your Website With Pinterest
Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to create a winning formula for engaging content that looks great ...
7 Steps for Freshening Your Website in 7 Days
If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology - but you don’t want to have a website like lingscars.com, do you? We hear it every day ...
Pinterest for Crafty Businesses: Optimize for Better Visibility
Pinterest is more than a social media channel - it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of all US online shoppers describe Pinterest as their favorite social ...
Overview: Ravelry Yarn Database
You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns - knitting magazines, Facebook, Instagram, and in-person at industry shows - those often cost money with difficult to measure results. We also know that word-of-mouth and influencer marketing are ...
Craftivism: The Impact Of The Pussy Hat
In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers of Time and the New Yorker. In fact, they are ...
Instagram Automation: InstaPlus Experiment & Review
If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and following people who use related hashtags to your business, which ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!