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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Craftivism: The Impact Of The Pussy Hat
In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers of Time and the New Yorker. In fact, they are ...
Instagram Automation: InstaPlus Experiment & Review
If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and following people who use related hashtags to your business, which ...
Craftivism and How It Impacts Your Craft Business
At the end of January, many LYSOs and yarn companies saw a surge in sales of pink yarn as knitters and crocheters stitched up hats for the Women’s March. The demand was so high there were reports of big box stores selling out of pink yarn. We also saw some ...
The Evolution of Ravelry Part 2: Challenges & Advantages
Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college kids. A lot has changed since then. Ravelry was originally created ...
The Evolution Of Ravelry Part 1
This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a new project for a full year--never mind that the last ...
Want More Sales? Then You Need Better Photos
You see if over and over again - craft companies that have wonderful products, but less-than-wonderful photography of said products. Considering the massive sway that visual social marketing has over potential customers, you need to ensure that every product you sell is shown to its full potential. If any of the ...
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