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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
8 KPIs (Key Performance Indicators) to Track Your Social Media Marketing Program
You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy your product outright, making a correlation between social media posting ...
Managing Retailer Relationships
As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship for both ends are shifting as e-commerce make direct-to-consumer sales ...
Grow Your Instagram Following & Drive Traffic To Your Website
The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of Instagram is twofold: the primary goal is to engage with ...
Supporting Your Local Yarn Store
What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There are plenty of places that offer some combination of these ...
How To Drive Traffic To Your Website With Pinterest
Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to create a winning formula for engaging content that looks great ...
7 Steps for Freshening Your Website in 7 Days
If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology - but you don’t want to have a website like lingscars.com, do you? We hear it every day ...
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