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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
#stitchlove at TNNA
Two weeks ago, we hosted #stitchlove, a community art project, at the TNNA Summer trade show in Columbus, OH. After a year of planning and plotting, it was so amazing to see everything come together! The swatches were mostly from my own design swatch drawer, along with zoom loom squares ...
Trendspotting at the 2017 TNNA Summer Trade Show
The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and snuggly sweaters as summer kicks into high gear, but it’s ...
Brand Consistency Across Channels
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across media channels, products and retail presentation. Let’s take a look ...
Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers
Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby is beautiful. When all of your marketing efforts are not ...
#StitchLove
Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post by Mari on why this project is important to her. In 2016, I went to both the January and June TNNA shows with a baby in tow. ...
How to Combat the Summer Slow Down
Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with nature or tackle larger household projects instead of their hobby crafts. ...
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