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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Who, What & Where: The Big Trade Shows
Your craft business has made the leap from Etsy shop to full-fledged business. You now have a few wholesale accounts and your products are showing up on Pinterest and Instagram. Now it’s time to take it to the next level. One way to do that is to exhibit at a ...
Business of Craft Podcast: Craft a Better Business
Stitchcraft Marketing is pleased to announce the launch of Business of Craft, a podcast for crafty business owners. Each episode features interviews with business leaders and entrepreneurs from fiber arts, fabric, sewing, and other creative companies so you can learn to craft a better business. Our first handful of episodes are ...
#stitchlove at TNNA
Two weeks ago, we hosted #stitchlove, a community art project, at the TNNA Summer trade show in Columbus, OH. After a year of planning and plotting, it was so amazing to see everything come together! The swatches were mostly from my own design swatch drawer, along with zoom loom squares ...
Trendspotting at the 2017 TNNA Summer Trade Show
The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and snuggly sweaters as summer kicks into high gear, but it’s ...
Brand Consistency Across Channels
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across media channels, products and retail presentation. Let’s take a look ...
Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers
Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby is beautiful. When all of your marketing efforts are not ...
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