by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic expansion on record. Economists have been warning us that a recession is inevitable. Whether it will be caused by changes in trade...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles...
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty business in 2020 and beyond! Successful advertising is crucial to growing your customer base and in turn, your crafty business. With scarce resources...
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least it can seem that way, as the former is more quantifiable in the immediate while the latter can take time to build....
The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy comes with an inherent drawback; as easy as it is to click a link and find what you want, it’s just as...
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your...
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for your business), then it is likely you have witnessed the rise of the influencer in recent years. These power users have flooded...
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your customers to make frequent purchases but also reinforces the meaningful and mutually beneficial relationship you share. Rewards can take many forms: discounts...
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once you know your product offerings are on trend, what is the best way to market them? Let’s talk about the best ways...