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It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making,...
We thought it might be fun and illuminating to look back at some of our predictions for trends in the craft industry for 2017. Last year, we posted a two-part article looking at needles, thread and fabric in one part, and fiber, paper, and yarn...
We talk a lot about the power of knowing your audience and segmenting your messaging. You can read our recent blog post, Personalizing Your Marketing Message, to get an overview. Today, we want to share a case study of how tailoring every interaction with your...
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there are a thousand shades of that perfect red, countless varieties of paper punches, and more options for amazing organizing bags than we...
November is upon us and the ramp-up to the calendar period known collectively as “the holidays” has begun. As the owner of a crafty business, what can you do to make your products stand out in the frenzied atmosphere of year-end retail? And can you...
The Business of Craft podcast is for crafty business owners, bringing you a diverse range of experts to share their proven strategies for success - all in less than an hour. When you subscribe to the show, each new episodes will be available immediately in...
Real-time marketing aims to reach your intended customer with a personalized message based on how that customer is interacting with your brand at that particular moment. It’s an ideal that most marketing professionals are only beginning to dream of approaching. We’re going to break it...
CRM is an acronym you may have come across when exploring options for streamlining customer interactions. Perhaps it is a new-to-you term, or one that you’ve just seen in passing, but decided that it was one thing too many for you to even explore as...