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Tracking the return on investment for social media efforts can be difficult: quite often, you see your number of followers grow much more quickly than sales. But buying likes and follows isn't enough; when it comes to social media, the quality of your followers will increase the...

27 May, 2015 /

In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also...

23 April, 2015 /

Is your company active on Instagram? Today's blog post is all about why every company should have an Instagram presence. Instagram is visual--as a business catering to creative people a visual medium is the perfect way to connect and inspire your target consumer. What knitter doesn't want...

25 March, 2015 /

We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your...

17 February, 2015 /

Set yourself apart from the blogosphere with these 6 easy steps to writing polished product reviews every time! Do your research. Take a few moments to visit the company website to learn more about their products & philosophy. Read the packaging or label - there is...

10 December, 2014 /

If you answered yes to any of the items above, including a disclaimer within each blog posts with sponsored or affiliate content is advisable to maintain the integrity of your blog. We recommend letting readers know that you received an item for free in exchange...

05 November, 2014 /

We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more important than ever. Are you...

23 October, 2014 /

Perhaps you’ve heard rumblings of the new Canadian Anti-Spam law that went into effect July 1, 2014 and you’re wondering what you need to do—if anything as a yarn company or yarn shop that sends out e-newsletters to Canadian recipients.  Since we deal with this...

25 September, 2014 /

As part of our popular pattern support program we offer photography to our clients who are creating pattern design collections with us and a photography/consulting package for independent designers looking to take their pattern photography to the next level. Today's post is a look at...

29 August, 2014 /
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