Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer behavior to determine how social media posting and advertising affect consumer buying habits. In this post, we share one of our key...
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business is likely feeling the effects. In our previous blog post, Taking Care of Your Craft Business During the Coronavirus Outbreak, we covered...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the coronavirus has spread across the globe with stunning speed, bringing widespread economic disruption, illness, and sometimes death. As of this writing, there are...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic....
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles...
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns to those less fortunate than us. As crafters, it’s natural to want to give back via something warm and cozy that we’ve...
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least it can seem that way, as the former is more quantifiable in the immediate while the latter can take time to build....
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your...