The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic....
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles...
As the holidays approach, we spend time thinking about how grateful we are for the blessings in our lives. Our attention also turns to those less fortunate than us. As crafters, it’s natural to want to give back via something warm and cozy that we’ve...
Tracking the return on investment for social media efforts can be difficult: quite often, followers grow much more quickly than sales. At least it can seem that way, as the former is more quantifiable in the immediate while the latter can take time to build....
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in 2002. Since then, it has quickly become a hot trend in marketing. Simple, informational queries can transform into commercial opportunities if your...
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and clients that work with you give credibility to potential customers, and how you respond to negative reviews is particularly important. There’s an...
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires....
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is...