The Goal: Film, edit and promote product videos to replace older, outdated versions. The Strategy: We worked with the client and our Stitchcraft Videographer to develop scripts for a series of promotional videos showcasing several uses of the product. The videographer then filmed and edited each 3-4 minute...
The Goal: Produce seasonal pattern collections of inspiring designs with well-known designers using Miss Babs yarns. Release dates should coincide with events that Miss Babs attends for maximum sales opportunities. The Strategy: Over several seasons we developed a network of reliable, well-known designers; implemented a designer...
The Goal: While working under a tight deadline, produce an e-book of knitting patterns for sale on the Green Mountain Spinnery website. Deliver a fresh design that complement’s the client’s well-branded design aesthetic and existing pattern books. The Strategy: We developed mood boards, coached the client on the...