The Goal: Produce a themed collection of patterns inspired by great impressionist painters to fit with the brand’s established theme of art-inspired colorways. The Strategy: We created a call for submissions to send out to our network of reliable, well-known designers and assisted the client in reviewing...
The Goal: Generate sales for Kraemer Yarns, particularly for yarns for spring and summer months (cotton/acrylic blends). The Strategy: Stitchcraft Marketing worked with its exclusive partner relationships to secure pattern placement for the Spring 2019 issue in Knitty, a popular web-based knitting magazine. Stitchcraft Marketing then...
The Goal: Produce seasonal pattern collections of inspiring designs with well-known designers using Miss Babs yarns. Release dates should coincide with events that Miss Babs attends for maximum sales opportunities. The Strategy: Over several seasons we developed a network of reliable, well-known designers; implemented a designer...