Business of Craft Episode 4 Drew McLellan Show Notes
18 July, 2017
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Archive
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- Advertising
- blogger outreach
- Diversity
- Makers
- marketing
- pattern support
- social media
- Trends
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- yarn
June Cashmere: Traffic Boost from SEO Clean-Up
The Goal: To increase web traffic for a new up and coming yarn company, June Cashmere. The Strategy: An initial pass through the website with SEO clean-up; reviewing keywords and tags. The Result: SEO optimization created a 280% average increase of sessions on the June Cashmere website in...
14 July, 2017
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Eucalan: Photo Tutorial Content Creation “Eucalan for Specialty Items”
The Goal: To build trust and brand awareness among parents by instructing consumers on how Eucalan Delicate Wash can help clean a specialty item. Here we focused on a child’s favorite stuffed toy that has non-removable electronics. The Strategy: Parents frequently turn to the internet with day-to-day questions....
20 June, 2017
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Stitchcraft International: H+H Cologne
The Goal: Help our clients introduce their products into the European market. The Strategy: Combine resources and represent four of our clients at the H+H Show in Cologne, Germany. The Result: Two clients had distributors interested in carrying their products in Europe. We delivered a packet to...
18 June, 2017
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Crosscut Sewing Co.: Cross Platform Rebranding
To increase followers on social media while also growing the newsletter mailing list for Crosscut Sewing Co....
10 June, 2017
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Feel Good Yarn Company: Connectivity Gloves Pattern on Knitty
The Goal: Garner greater attention for Feel Good’s SilverSpun yarn The Strategy: Design a pattern that worked well with just one skein. Get it out to the masses! The Result: Our talented in-house designer Mari Ciba created this clever pattern to utilize the conductive properties of SilverSpun...
22 May, 2017
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Green Mountain Weekend Pattern E-Book
The Goal: While working under a tight deadline, produce an e-book of knitting patterns for sale on the Green Mountain Spinnery website. Deliver a fresh design that complement’s the client’s well-branded design aesthetic and existing pattern books. The Strategy: We developed mood boards, coached the client on the...
22 May, 2017
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Louet Pattern Support Program
The Goal: Launch new pattern collections for Spring and Fall every year. The Strategy: Focus on attracting top caliber designers with an offer to designers that included shared rights, managing all the tech editing, pattern layout, and fantastic photography. The Result: Through our vast network of nearly...
22 May, 2017
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New Logo for the BagSmith
The Goal: Assist The Bagsmith in freshening up their look with a new Logo The Strategy: Seek submissions from several designers to open up a new approach to the brand The Result: Our chosen designer did a fantastic job conveying the image we were seeking. Colorful and...
22 May, 2017
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