The Goal: To increase followers on social media while also growing the newsletter mailing list for Crosscut Sewing Co.
The Strategy: Rebranding across all social media platforms from Two More Minutes to Crosscut Sewing Co., and implementation of a strategy plan.
The Result: There was an overall increase across all platforms. In a single quarter, Crosscut Sewing Co. saw a 13% increase in Facebook likes, a 14% increase in Pinterest Followers, and a 35% increase in Instagram Followers. Her newsletter list grew by 46% in the same period.