Brand Refresh: How do you know when it’s time to update your logo? Besides your company name and perhaps your website, your logo is one of the most important assets your crafty company can have. It’s critical, then, that your logos are always putting your best...
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across media channels, products and retail...
In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews, giveaways, guest blogs, project tutorials,...
Black Friday, Small Business Saturday, Cyber Monday--the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day the Post-Holiday Sales begin, and...
When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our time on social media, shopping...
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...
There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it....
The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going to reach out to your...
For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different types of garments in project photography?...