Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
In April 2016, Facebook rolled out its Branded Content tool as a way to streamline the collaboration between content creators and business partners. When this tool is used to tag a sponsoring brand on a post, both the creator and the sponsor are able to...
So many social media channels, so little time to figure out where you should be to promote your craft business and find your customers. In this post, we’ll examine the relevance of some platforms you may not have considered and some new features that you...
Setting up a Custom Audience on Facebook allows you to reach customers that are already familiar with your brand or products. Ads can be targeted to your own pre-defined audiences, who are more likely to respond to your Facebook ad campaigns. If you’re selling fabric,...
You already use Facebook, Instagram, and Pinterest for your brand...
The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...
It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...
Facebook.com is an incredible marketing tool that allows yarn companies and yarn shops to see inside the hearts and minds of their customer. Having a fanpage about your yarn company or yarn shop puts your finger directly on the pulse of how knitters and crocheters...