The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...
Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...
There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it....
The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...
I don't know about you, but I LOVE stories about how businesses were born. Here is mine: As an advertising sales rep for a national knitting magazine, I spent several years talking to shop owners and what I call "yarnie entrepreneurs" about what marketing efforts gave them the...