At the end of January, many LYSOs and yarn companies saw a surge in sales of pink yarn as knitters and crocheters stitched up hats for the Women’s March. The demand was so high there were reports of big box stores selling out of pink...
Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...
If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer, particularly one with an online shop,...
Whenever we head over to Ravelry to check out the patterns on the Hot Right Now (HRN) list or see what new yarns have been added to the database, we can almost always guarantee that we’re going to see fingering-weight shawl patterns on the HRN...
As we near the close of the year, we like to reflect on the more successful marketing trends we saw in 2016 and we predict what we see trending for 2017. Let's begin with a few 2016 trends that we utilized in the agency for...
If you went to TNNA this June, or have been stalking Pinterest in the last year or so, you may have noticed an increase in the popularity of spinning and weaving. This trend seems to be just beginning, and we are here to help give...
In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach an agreement over a number...
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...
Why Would You Want to Sell Direct to Consumers? E-commerce is eroding the traditional relationship between manufacturer and retailer. Consumers learn about brands through social media and go to the internet not only to do their research, but also to do more and more of their...
There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it....