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Sharing those “Throwback Thursday” photos on Facebook is a lot of fun, if sometimes embarrassing. It can be tough to revisit our former selves and realize that our favorite looks no longer look quite as fresh as they used to. Times change, as do tastes,...

I don’t know about you, but my wallet is stuffed with Customer Loyalty cards. My bread baker offers a free loaf for every 12 purchased (a Baker’s Dozen); the smoothie shop gives a freebie for every 10 smoothies purchased, and the supermarket offers gas discounts...

We’ve all done it. You’re in the aisle at the big box store, trying to make a decision among the three different models of microwaves you’ve carefully researched before setting foot in a store. Uh-oh! It looks like they’re out of stock on the one...

It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...

If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet.  Go to “advanced people search” and type in “twitter.” Select a number range in the...

A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns!  I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs.  I...