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Written by Stitchcraft Marketing

Minimum Advertised Price (MAP) Policies for Manufacturers and Retailers

  If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer,…

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2016 Rhinebeck Recap

  The Stitchcraft Marketing team are active participants in the fiber world, designing, knitting, crocheting, spinning with Spinzilla, weaving and attending local and regional fiber events. Rebecca, our account manager who lives in Connecticut, says Rhinebeck is second only to…

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Third Party Facebook Apps

Last month Facebook announced that it was changing its page terms. Facebook now allows pages to run promotions through their Facebook page without the use of a third party app. What IS allowed: Collect entries by having users leave a…

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Do you know who your customers are?

In order for any business to effectively and efficiently market their products they need to know their market, and this holds true for the fiber industry. With the age of the internet it’s easier than ever to access a large…

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Changing The Fiber Industry

Ravelry has changed the fiber industry in a wonderful way. It has created a platform for independent designers to publish patterns and reach a wide audience that didn’t exist before it. It has also created a huge database of information…

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Working with Designers for Pattern Support

Everyone in the fiber industry knows that patterns and samples sell yarn. Consumers love to see examples of projects that can be made with your products, and having great samples leads to stronger sales. Last year we launched the Wool Wide…

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Do You Have A Youtube Channel?

Youtube is America’s second largest search engine, and is commonly thought to hold second place throughout the world. It receives over three billion searches a month! The fiber industry is not an exception. More and more we hear people say…

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Turning Your Twitter Account Into A Community

Twitter is a fast paced social media network. It’s important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it’s easy…

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The Trendsetter Debacle: Social Media Lessons Learned

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of…

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Customer Service Through Social Media

It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted themtocomplain or to thank them for their service, both of these channels were…

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