February 2017

  • All
  • blogger outreach
  • Diversity
  • Makers
  • marketing
  • pattern support
  • social media
  • Trends
  • website
  • yarn

If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and following people who use related...

  At the end of January, many LYSOs and yarn companies saw a surge in sales of pink yarn as knitters and crocheters stitched up hats for the Women’s March. The demand was so high there were reports of big box stores selling out of pink...

Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college kids. A lot has changed since...

This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a new project for a full...