Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your website or social media pages, and its quality communicates your professionalism and your product’s value. But high-quality, eye-catching photos don’t just engage...
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow crafters is exactly what your customers are craving right now, and technology allows us to make these connections more easily than before. Now...
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer behavior to determine how social media posting and advertising affect consumer buying habits. In this post, we share one of our key...
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business is likely feeling the effects. In our previous blog post, Taking Care of Your Craft Business During the Coronavirus Outbreak, we covered...