Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the event host, community teachers, speakers, and of course, smaller vendors. But what if you could avoid canceling altogether and instead use a...
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your website or social media pages, and its quality communicates your professionalism and your product’s value. But high-quality, eye-catching photos don’t just engage...
As social distancing becomes the norm, the thought of building community may seem like an oxymoron. But the opportunity to connect with fellow crafters is exactly what your customers are craving right now, and technology allows us to make these connections more easily than before. Now...
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer behavior to determine how social media posting and advertising affect consumer buying habits. In this post, we share one of our key...
It’s a brave new world: with approximately 1 in 4 Americans affected by stay at home orders as of this writing, your business is likely feeling the effects. In our previous blog post, Taking Care of Your Craft Business During the Coronavirus Outbreak, we covered...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic expansion on record. Economists have been warning us that a recession is inevitable. Whether it will be caused by changes in trade...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the coronavirus has spread across the globe with stunning speed, bringing widespread economic disruption, illness, and sometimes death. As of this writing, there are...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic....
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...