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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
You Got a Lead, Now What? Tips to Optimize Leads Post-Show
Trade shows are a fantastic way to engage with the community, discover customers, and take the first steps towards forging new connections that can help grow your business. Yes, trade shows can be overwhelming—you’re having conversations with dozens of people, scouting potential relationships, and trying to take advantage of the ...
Hot Hooks for Social Media
Now more than ever, social media algorithms are prioritizing content that stops the scroll. Videos must capture an audience within the first 3 seconds or less. To make that happen, you will need to use a “hook” to grab viewers. Consider a hook to be your first impression, or the ...
Your Email List Isn’t Growing: Here’s How to Fix That
You opened your crafty business because you love what you do: the color pop of a hand-dyed skein, the satisfying snip of fabric shears, styling mannequins and hosting trunk shows with popular designers. That was all the fun stuff. But now that you realize you need to do the marketing ...
Marketing Craft Classes: Top Tips for Instructors, Shop Owners, and Event Organizers
If you’ve ever launched a class you were excited about, only to watch registration trickle in slower than expected, you’re not alone. The team behind Stitchcraft has worked across the full spectrum of craft education: local shop classes, online classes via Zoom, nonprofit programming, large regional festivals, destination retreats, craft cruises, ...
You’re Running the Wrong Meta Ad — Here’s How to Know Which One to Use
You've boosted a post before. Maybe you've even ventured into Ads Manager, clicked around, felt immediately overwhelmed, and closed the tab. Sound familiar? Here's the thing: most craft business owners who struggle with Meta ads aren't failing because they're bad at marketing. They're failing because they're running the wrong type of ...
Marketing Your Craft Business in 30 Minutes or Less (Free Checklist)
We Made the Checklist For You! Here at Stitchcraft Marketing, we've put together a free marketing task checklist designed specifically for small craft business owners — the kind of people who have more passion than time, and more creativity than marketing budget. It's a curated list of high-impact tasks you can actually ...
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