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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
15 Additional Easy & Compelling Video Ideas For Instagram Reels
We recently shared 15 great ideas for video reels, and now we’re back with even more suggestions for filming your next viral social media video! We know that creating a consistent stream of high-performing short video content is a top priority—and it’s also one of the hardest content pieces for ...
Best of 2025: Our Most Popular Strategy & Marketing Content
What a year it has been! The craft industry in 2025 continued to evolve at a pace we haven’t seen since the post-pandemic boom. Consumer buying shifted again as inflation eased but spending stayed value-driven. Makers leaned into meaningful creativity, niche communities flourished, and retailers doubled down on differentiation. Meanwhile, technology reshaped how ...
Simple Pinterest Tips to Increase your Traffic
Pinterest is often mistaken for social media, but it’s actually a powerful search engine—one that can drive long-lasting traffic. While an Instagram post lasts about 19 hours, a Pinterest pin can circulate for nearly 4 months. For craft businesses especially, Pinterest is an ideal “top-of-funnel” tool because its users are ...
How To Combat Ageism To Create Friendly Crafting Spaces
Ageism has been described as “one of the last socially acceptable prejudices.” However, discussions around ageism often describe the bleak landscape older generations face when seeking employment or when confronted with a depressing array of anti-aging beauty products. In crafting spaces, we see ageism working in the reverse. According to Stitchcraft ...
15 Easy & Compelling Video Ideas For Instagram Reels
Strategizing and recording video for social media has become one of the most frequent complaints we receive from our craft business community. So many craft businesses struggle with creating short videos to satisfy the demands of social media’s algorithms, which have increasingly prioritized video content over static content. Creating short video ...
Your New Craft Business Community: Inside SCM Members Only
Running a creative business is like quilting in the dark—you’re doing the work, but it’s tough to see if it’s coming together as you planned. Now think back to the last late-night chat you had with a fellow crafty entrepreneur who just gets it… and the sense of ease this ...
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