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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
5 Evergreen Craft Content Examples That Keep Working for Your Business (and Why They Work)
Evergreen content is the quiet workhorse of your marketing strategy. It’s the blog post that keeps showing up in search results, the tutorial that gets shared again and again, the video that answers a question your customers will still be asking five years from now. In our previous post, we ...
What Is Evergreen Content and Why Do You Need It?
There are days when you’re knee‑deep in fabric bolts, counting skeins, prepping class kits, or simply trying to catch your breath as a small business owner. That’s exactly when your content can continue working for you. Evergreen content is a key marketing tool that can bring in the traffic, keep ...
How to Make Top, Middle, + Bottom Funnel Content For Killer Instagram Marketing
When craft brands come to us, the questions are almost always the same: “What should I be doing on Instagram?” followed closely by, “And how do Meta ads fit in?” Optimizing an Instagram marketing funnel is an essential component of craft marketing strategy in 2026. But before we discuss how ...
15 Additional Easy & Compelling Video Ideas For Instagram Reels
We recently shared 15 great ideas for video reels, and now we’re back with even more suggestions for filming your next viral social media video! We know that creating a consistent stream of high-performing short video content is a top priority—and it’s also one of the hardest content pieces for ...
Best of 2025: Our Most Popular Strategy & Marketing Content
What a year it has been! The craft industry in 2025 continued to evolve at a pace we haven’t seen since the post-pandemic boom. Consumer buying shifted again as inflation eased but spending stayed value-driven. Makers leaned into meaningful creativity, niche communities flourished, and retailers doubled down on differentiation. Meanwhile, technology reshaped how ...
Simple Pinterest Tips to Increase your Traffic
Pinterest is often mistaken for social media, but it’s actually a powerful search engine—one that can drive long-lasting traffic. While an Instagram post lasts about 19 hours, a Pinterest pin can circulate for nearly 4 months. For craft businesses especially, Pinterest is an ideal “top-of-funnel” tool because its users are ...
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