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Business of Craft, the bimonthly podcast of Stitchcraft Marketing, explores topics and questions on the minds of crafty business owners and entrepreneurs just...

In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the...

Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among...

With the holidays just around the corner, you may already be stocking your shelves with fresh new products in anticipation. While many of...

Brand Refresh: How do you know when it’s time to update your logo? Besides your company name and perhaps your website, your logo is...

Have you thought about hosting a Knit Along (KAL), Crochet Along (CAL), or Quilt Along (QAL)? Crafters are loving these group projects, and...

Perhaps you’ve seen reports predicting that online retail sales will grow three times faster than retail overall. Maybe you’re struggling to find retailers...

You already know that goal setting is a proven way to bring success to your business. We’ve all heard the adages such as...