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In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so many hours in the day and so many hands to do all the work, understanding and utilizing social media efficiencies is key....

YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s...

Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook...

Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is here.) What is the Craft Retailer Research Study? If this is the first time you’re reading about the study, a bit of background may...

What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...

ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, we’ve put together...

Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...

Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s Universal Analytics (UA) or Google Analytics 4 (GA4)? If you’re on UA, it’s time to pay attention.  On July 1, 2023, Universal Analytics will...