Author: Leanne Pressly

  • All
  • blogger outreach
  • Diversity
  • Makers
  • marketing
  • pattern support
  • social media
  • Trends
  • website
  • yarn

Wondering how to get the most out of Shopify in your online store? Pinterest now provides pinners the option to buy or pin your Shopify products straight from their Pinterest accounts, whether they’re using Pinterest on their home computer or mobile device. Here's how to set...

Do unsubscribes to your newsletter make you uneasy? Industry experts estimate that the average newsletter list degrades by 22.8% yearly due to opt-outs and abandoned or changed email addresses. Let's say your newsletter list is 3,000 people - that's over 500 email addresses each year! If a...

[caption id="attachment_533" align="alignnone" width="662"] Wool and the Gang: Getting their message across big and bold.[/caption]   It doesn't matter if you are a local yarn store, yarn manufacturer, or an independent designer: BRANDING IS KEY! With today's social media outlets, it's not even difficult to establish a following...

Tracking the return on investment for social media efforts can be difficult: quite often, you see your number of followers grow much more quickly than sales. But buying likes and follows isn't enough; when it comes to social media, the quality of your followers will increase the...

In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also...

Is your company active on Instagram? Today's blog post is all about why every company should have an Instagram presence. Instagram is visual--as a business catering to creative people a visual medium is the perfect way to connect and inspire your target consumer. What knitter doesn't want...

We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your...

Set yourself apart from the blogosphere with these 6 easy steps to writing polished product reviews every time! Do your research. Take a few moments to visit the company website to learn more about their products & philosophy. Read the packaging or label - there is...

If you answered yes to any of the items above, including a disclaimer within each blog posts with sponsored or affiliate content is advisable to maintain the integrity of your blog. We recommend letting readers know that you received an item for free in exchange...