As a team of marketing professionals that specializes in the craft industry, we know that an email newsletter can be the most impactful tool for building and maintaining a connection with your audience. Think about it: each person who has subscribed has said “yes, I...
As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop owners also need to be strategic in how they use their limited time. Given the demands of sustaining a retail craft business, online...
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, we’ve put together...
The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand awareness and reach new customers. You are going to them instead of them finding you. Accepting payments on-the-go is a strong component...
Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn how they can reach more people, and potential new customers, with new social media platforms. How can they shake things up when...
The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive. Sometimes it can be hard to determine what makes you different, or how to articulate those differences to your audience. Today we’ll...
As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look at your brand’s personality and should convey a sense of your identity and provide a strong visual representation of your mission. While logos...
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October. Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait...