Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you feeling like you are drowning in a sea of similar offerings. It is critical to create a unique presence that enables your...
Stitchcraft Marketing is pleased to announce the launch of Business of Craft, a podcast for crafty business owners. Each episode features interviews with business leaders and entrepreneurs from fiber arts, fabric, sewing, and other creative companies so you can learn to craft a better business. Our...
If you’re a manufacturer whose products are sold through online retailers as well as brick-and-mortar stores, you may have been advised that you need to enforce a MAP (minimum advertised price) policy with your retailers. If you’re a retailer, particularly one with an online shop,...
The Stitchcraft Marketing team are active participants in the fiber world, designing, knitting, crocheting, spinning with Spinzilla, weaving and attending local and regional fiber events. Rebecca, our account manager who lives in Connecticut, says Rhinebeck is second only to Thanksgiving for her favorite fall events....
Last month Facebook announced that it was changing its page terms. Facebook now allows pages to run promotions through their Facebook page without the use of a third party app. What IS allowed: Collect entries by having users leave a comment Collect entries by asking users to like...
In order for any business to effectively and efficiently market their products they need to know their market, and this holds true for the fiber industry. With the age of the internet it's easier than ever to access a large and diverse sample group through...
Ravelry has changed the fiber industry in a wonderful way. It has created a platform for independent designers to publish patterns and reach a wide audience that didn't exist before it. It has also created a huge database of information that is invaluable to everyone...
Everyone in the fiber industry knows that patterns and samples sell yarn. Consumers love to see examples of projects that can be made with your products, and having great samples leads to stronger sales. Last year we launched the Wool Wide Web Designer Database, and we've...
Youtube is America's second largest search engine, and is commonly thought to hold second place throughout the world. It receives over three billion searches a month! The fiber industry is not an exception. More and more we hear people say "Oh, I just learned this new...