I came across this article recently about the average value of a Facebook fan: $136.38 and I wondered what that value is for companies in the knitting industry. Are your "fans" 28% more likely to use your yarn brand than non-fans as this article suggests?...
*Sigh* Today is June first, the beginning of the summer season. If you're in the yarn & knitting industry you know you're about to face a long summer of sluggish sales and possible cash flow troubles (unless you're lucky enough to be in a tourist...
Facebook.com is an incredible marketing tool that allows yarn companies and yarn shops to see inside the hearts and minds of their customer. Having a fanpage about your yarn company or yarn shop puts your finger directly on the pulse of how knitters and crocheters...
Over the holiday I visited a girlfriend out of town. While there, I dropped into a music store and bought a few things for my daughter who plays violin. On a whim, I asked the owner if he had any 1/2 size violins for sale...
So, you've got an e-newsletter for your yarn shop but maybe it's very small or hasn't grown much in recent months. What to do? Here are some tips to build your consumer e-newsletter specifically for yarn shops:
Tip 1: Be sure you're gaining PERMISSION to send an...
In my last posting, I blogged about the social media tool, Twitter and the many reasons WHY it's so important for yarn shops and yarn businesses to establish Twitter accounts for your main identities. At the very least, set up an account for your knitting business...
The New York Times calls Twitter "one of the fastest-growing phenomena on the Internet." TIME Magazine says, "Twitter is on its way to becoming the next killer app," and Newsweek noted that "Suddenly, it seems as though all the world's a-twitter."
I know, I know...
