Spring has sprung and while some places are still digging out of the snow, many places are enjoying blooming buds, sunshine and greenery. Today we’re going to talk about how you can take advantage of this beautiful spring season to refresh your web presence. Look and...
Dark social sharing is what happens when people share content via private networks and messaging apps such as email, text, WhatsApp and Facebook Messenger. These shares are called dark because they are hard to track and quantify. Dark social is traffic that’s not attributed to...
Today we’re going to discuss a hot new trend in marketing, voice search. WHAT IS VOICE SEARCH? Voice search is using your voice, and your words, to request assistance from a digital virtual assistant. Think about Siri from Apple or Alexa from Amazon; these are two...
It has been a while since we last featured Ravelry Advertising as a way to market your creative business and there have been several new features added to their menu of options. Let’s take a look at a few of the most recent changes. Creative Comparison Ravelry...
Starting in 2018, the Business of Craft podcast shifted its publishing schedule to the 1st and 15th of each month. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately...
Having worked at Interweave press right around 2006-2009 I got to sit on the selling side of the table and I learned a lot about print advertising that I think can help crafty business owners still looking to dabble in print. In this blog post,...
Have you thought about hosting a Knit Along (KAL), Crochet Along (CAL), or Quilt Along (QAL)? Crafters are loving these group projects, and companies are reaping the rewards. In this post we’ll share best practices gleaned from conversations with experienced Make Along (MAL) hosts. What is...
With the ubiquitous presence of social media, it's easy to argue that your social media presence should not only include all channels, such as Facebook, Instagram, Pinterest, Twitter and Ravelry but also encompass the widest international reach possible. After all, in our flat global economy, your...
Consumer Generated Content is replacing word of mouth as the most trusted form of marketing. Testimonials and real-life images from happy customers are far more compelling than a slick ad. Research shows that more than 70% of shoppers trust consumer opinions posted online(1). That number...