As some of you are aware, there is an ongoing discussion in the crafting community surrounding racism and a lack of inclusion of Black and Indigenous People/Persons of Color (BIPOC). This past week, Stitchcraft Marketing, through one of our clients, was involved in a difficult...
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is...
Increases in the Price of Wool and How it Affects the Knitting Market You may not have realized it yet, but wool prices are on the rise. According to a February 2018 article in the Wall Street Journal, “In Australia, which produces the bulk of merino...
No matter what your crafty business, you need social media presence to be competitive in today’s world. With so many people utilizing a wide range of platforms, it’s never been easier to engage with your audience. Whether you’re a blogger, a business owner, or a...
Business of Craft, the bimonthly podcast of Stitchcraft Marketing, explores topics and questions on the minds of crafty business owners and entrepreneurs just like you. Our host, Leanne Pressly, and guest delve deeper into the topic by clarifying the important points and sharing ways in...
How do you know what will be trending next week, next month, or even next year? As a crafty business owner, it’s important to be aware of what’s trending (or about to!) so that you can ensure your product offerings are what crafters are looking...
Before we say goodbye to 2018, let’s take a look at some of the trends we predicted at the start of the year, and how they did (or didn’t) impact crafty businesses. Most of our predictions centered around the “making” culture at large; this in and...
At Stitchcraft Marketing, we’ve taught a lot about how important video is to reaching an audience and really engaging your customer to build trust. Video can be a perfect tool because it’s moving, it’s dynamic, and for the first time the average person has the...
In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the site is currently a web-based application that houses knitting patterns and a variety of tools for designers and knitters. The platform provides...