27 Mar Business of Craft Podcast Round Up Q1 2018
Starting in 2018, the Business of Craft podcast shifted its publishing schedule to the 1st and 15th of each month. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately put these ideas into play.
Each 30-45 minute episode is the right length to listen to during your commute, walking on the treadmill, en route to your spring break destination, or while you are working on your craft project. As the first quarter draws to a close, we want to spotlight a few of our top interviews. Our guests share their secret sauce, practical pointers, and we indulge in their lighter side, too!
Business of Craft Episode Highlights
Episode 24: Lindsey Rae, creator of Sew to Grow, shares how she crafted a marketing strategy to appeal to different types of customers.
Episode 26: Vickie Howell discusses her launch of the first tv-quality yarn crafting show and visual cues that are important in building a personal brand.
Episode 27: Heidi Kaisand, the publisher of American Quilt Retailer magazine, discusses the state of retail and experiential marketing in the quilting and fabric space.
Episode 29: In this solocast, Leanne Pressly breaks down points to consider when using print advertising. These topics include ROI, placement, pricing, the size of your ad and how to evaluate an opportunity.
Keep up with Business of Craft: Subscribe, Rate & Review
Business of Craft is available on Stitcher, Google Play, and iTunes and we thank you for checking out the episodes! If you’re enjoying the show, it’s safe to assume there are others who would also enjoy it. Help them find it by taking a few minutes to rate, review, and subscribe to Business of Craft on iTunes. Or, if you use Stitcher, you can leave a review right here. Those actions directly help in ranking the show.
Click here for the podcast archive for all the previous episodes.