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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Optimizing Your Images with Alt Tags
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a website, alt tags (or alt text) live within HTML coding and describe in some detail the images being displayed on your website. In the context of social ...
Utilizing User Generated Content
You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of this content into your social media marketing plan. User Generated Content might be one of the most important organic means of generating buzz around your business or ...
Taking Your E-Commerce to the Next Level
Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive with Retail Success, whose star product is POSIM (POS and Inventory Management). POSIM is specifically designed to handle unique retail experiences, with challenges like those in the ...
Navigating TikTok and Instagram Reels
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features and changing formats as quickly ...
Improving Your SEO in 5 Simple Steps
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer is Search Engine Optimization (SEO). ...
Shopify for Beginners: Build Your Online Business
If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are you’ve heard of Shopify. Shopify currently supports more than 1,000,000 businesses in 175 countries around the world, making it one of the leading e-commerce software systems. Major ...
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