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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Craft Blending: Embroidery
A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into other craft spaces, whether it’s knitting, sewing, crocheting, or even weaving. Blending crafts together is fun (and useful!) for a lot of reasons. Introducing a craft that differs ...
Using Cornerstone Content to Your Best Advantage
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll discuss what cornerstone content is, ...
Managing Your Social Media Marketing in 45 Minutes a Day
Social Media Marketing Are you so busy running your crafty business that social media marketing falls by the wayside? We know you’re one person (or a few people) trying to wear all the hats, and building social media platforms and a healthy newsletter list can seem daunting, but investments in these ...
Winter Is Coming: Use Your Summer Downtime to Prepare for Crafting Season
Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at the beginning of each fall and runs through the end of the year. While knitters, quilters, and crocheters might be distracted by the warm weather ...
New Ideas to Bring Customers Back into the Store
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want to welcome them back into your store. Few customers who enter your store leave empty handed. It follows that increasing the number of people who visit your ...
Optimizing Your Images with Alt Tags
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a website, alt tags (or alt text) live within HTML coding and describe in some detail the images being displayed on your website. In the context of social ...
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