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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Find Your WHY… Anytime!
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make business decisions, whether they be product offerings, staffing, customer service, marketing or more? This past month Stitchcraft Marketing hosted a two-part discussion which we called “Find Your ...
Instagram Stories that Convert to Sales
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in their algorithms. But if you haven’t done much with video, it can be hard to know where to start and what kind of content to develop. In ...
Measuring ROI: How do you know if your social media is working?
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you spend $100 on a Facebook ad and it generates $150 in sales, your ROI is $50. Not all ROI is strictly monetary, however, especially in the era ...
2020 Updates to Instagram, Facebook and Pinterest
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us laser-focused on social media and online commerce as they are the best ways crafty businesses can engage with their customers and generate sales. Today, we spotlight the ...
Generosity Marketing: Build Your Brand & Sell More
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and small. But what does that phrase really mean? How can you attract and retain customers if you are giving things away for free? Generosity Marketing is based on ...
Building Customer Relationships: The Marketing Hourglass
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there are a thousand shades of that perfect red, countless varieties of paper punches, and more options for amazing organizing bags than we can count on our fingers ...
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