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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
2020 Updates to Instagram, Facebook and Pinterest
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us laser-focused on social media and online commerce as they are the best ways crafty businesses can engage with their customers and generate sales. Today, we spotlight the ...
Generosity Marketing: Build Your Brand & Sell More
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and small. But what does that phrase really mean? How can you attract and retain customers if you are giving things away for free? Generosity Marketing is based on ...
Building Customer Relationships: The Marketing Hourglass
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there are a thousand shades of that perfect red, countless varieties of paper punches, and more options for amazing organizing bags than we can count on our fingers ...
Open for Business: Recovering from a Public Health Shutdown
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back to normal. But the coronavirus is still spreading in our communities. While researchers are working around the clock to develop a vaccine, one is not likely to ...
Taking your Event Virtual
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the event host, community teachers, speakers, and of course, smaller vendors. But what if you could avoid canceling altogether and instead use a myriad of virtual tools to ...
How To Improve Your Product Photography
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your website or social media pages, and its quality communicates your professionalism and your product’s value. But high-quality, eye-catching photos don’t just engage your customer base on the ...
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