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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Becoming a Destination – Increasing Traffic to your Brick and Mortar Craft Store
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of respondents said they are more ...
2020 Trends in Crafting
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and the TNNA Winter Show, and this year, both of these shows were combined into one one giant craft show on the weekend of January 16-20 - the ...
Utilizing Instagram as a Sales Platform
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles on a daily basis. More ...
Making the Most of Your Advertising Budget
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty business in 2020 and beyond! Successful advertising is crucial to growing your customer base and in turn, your crafty business. With scarce resources and a plethora of advertising ...
Business of Craft 2019 Podcast Recap
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the crafts industry. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately ...
2019 Trend Predictions – How Did We Do?
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a look back at how we did! Craft Trends After attending the Creativation show in Phoenix in January 2019, we penned 2019’s Hottest Craft Trends and highlighted above all else, ...
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