With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One of the questions we’re often asked is how to best prepare to showcase your crafty business and products. Whether you’re vending at a virtual festival, working with ...

FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook, Instagram and Pinterest. These popular channels are where your current and potential customers are spending their time, so it's crucial for your business to have a consistent ...

Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how best to market them to increase your sales? Today we’ll show you how to develop a Customer Avatar for your crafty business. By zeroing in on who ...

There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan for a downturn that might not end until the coronavirus pandemic is over.  But even in the middle of an economic slump, there are opportunities for businesses ...