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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Customer Avatars and Attitudinal Segmentation
Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how best to market them to increase your sales? Today we’ll show you how to develop a Customer Avatar for your crafty business. By zeroing in on who ...
Investing in your Business Amid Recession
There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan for a downturn that might not end until the coronavirus pandemic is over. But even in the middle of an economic slump, there are opportunities for businesses ...
Amplify Your Reach: Pinterest Story and Video Pins
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase in people using the site ...
Find Your WHY… Anytime!
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make business decisions, whether they be product offerings, staffing, customer service, marketing or more? This past month Stitchcraft Marketing hosted a two-part discussion which we called “Find Your ...
Instagram Stories that Convert to Sales
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in their algorithms. But if you haven’t done much with video, it can be hard to know where to start and what kind of content to develop. In ...
Measuring ROI: How do you know if your social media is working?
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you spend $100 on a Facebook ad and it generates $150 in sales, your ROI is $50. Not all ROI is strictly monetary, however, especially in the era ...
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