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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Where do trends come from?
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do they decide what to offer? And how do they know what will trend this season? The answer, at least in part, is that the fiber industry takes ...
New Tools and Resources for Crafty Businesses
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s: Community, Contactless, Cleanliness and Compassion. ...
Building Your Home Studio: The Best Tools for Photo & Video
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive equipment! With just a few key items, you can create an at-home studio that allows you to generate eye-catching content for your website and social media channels. ...
Building your Instagram Audience
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox every day. These companies can deliver large amounts of new followers, but they do so by paying for followers or casting a wide net or, in the ...
How to Find the “Sweet Spot” Product for Your Customer
With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One of the questions we’re often asked is how to best prepare to showcase your crafty business and products. Whether you’re vending at a virtual festival, working with ...
Our gift to you – PDF Guides to Facebook, Instagram and Pinterest
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook, Instagram and Pinterest. These popular channels are where your current and potential customers are spending their time, so it's crucial for your business to have a consistent ...
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