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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Replenish, Restore and Refresh
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings inventory season, that time of year entrepreneurs dread. But the new year is a time for fresh starts and big ideas, and to develop new practices that ...
Our Best Content to Grow your Craft Business in 2021
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues of importance to small business ...
2020: The Year that Was
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and social media. Back in February we published our best guesses at the 2020 Trends in Crafting. Now it’s time to revisit those and see whether we were ...
Where do trends come from?
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do they decide what to offer? And how do they know what will trend this season? The answer, at least in part, is that the fiber industry takes ...
New Tools and Resources for Crafty Businesses
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s: Community, Contactless, Cleanliness and Compassion. ...
Building Your Home Studio: The Best Tools for Photo & Video
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive equipment! With just a few key items, you can create an at-home studio that allows you to generate eye-catching content for your website and social media channels. ...
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