Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of their marketing program. Today, we’ll introduce KPIs in three key areas for B2C (Business to Consumer) companies: site traffic, conversions, and cart...
Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks or so. It’s so much...
The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern booklets printed by yarn companies...
Have you looked at any “About Us” pages on company websites lately? We have, and what we are seeing hasn’t impressed us. An “About Us’ page is an essential part of your company’s branding. It’s how you present your company’s story and people behind it....
You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy your product outright, making a...
As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship for both ends are shifting...
The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of Instagram is twofold: the primary...
What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There are plenty of places that...
Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to create a winning formula for...