24 Sep 11 AI Tools to Make Marketing Your Business Easier
Marketing your business is vital to its success, but it can take a lot of time and energy to do it right. While AI tools can’t do it all, they can help streamline your efforts and provide a good launch pad to start from. Keep reading 11 of our favorite tools for content, video, and graphic design!
AI Tools for Content Creation
Content is key for attracting, educating, and retaining customers. In the crafting space, it can help a customer choose specific products to invest in, projects to start, or brands to support. Here are some of our favorite tools that can aid in generating ideas and producing compelling, well-written content to help you connect with your audiences.
Note: While these tools are great to help generate ideas and a starting point for your content, it’s important to always fact check information and revise content to align with your brand voice.
ChatGPT is owned by OpenAI and is one of the best known AI tools for content creation. It’s trained on vast amounts of data making it one of the more reliable tools.
Best for: Versatile writing tasks including social media posts, blog posts, and emails.
Pros:
- Produces well-structured content.
- Adaptable to various writing styles.
- Can pull information from specific sources once instructed.
Cons:
- Requires edits for brand tone and voice.
- Requires fact checking to ensure accuracy.
- Requires very specific direction or its outputs can be too generic.
Price: Free tier available; paid plans start at $20/month.
Claude is the ideal tool for brands regularly producing long-form content like eBooks, guides, or detailed tutorials.
Best for: Longer content processing and creation.
Pros:
- Maintains a consistent narrative through long-form content.
- Detailed and structured output.
Cons:
- Slower processing for larger documents.
- Will need to edit output for creative flair.
Price: Free tier available; paid plans start at $20/month.
Gemini is Google’s AI tool that can help with writing, planning, and learning. It’s also a game-changer for those who want to incorporate real-time information into their marketing materials.
Best for: Marketers working within Google apps that want an integrated AI tool.
Pros:
- Integrates with Google’s ecosystem.
- Incorporates real-time information in responses including trends, statistics, and breaking news.
Cons:
- Not always accurate.
- May overly rely on external web sources instead of producing original content.
Price: Free tier available; custom pay-as-you-go plans available; standard paid plans start at $19.99/month.
- BrandWell (formerly Content At Scale)
BrandWell is great at maintaining a consistent brand voice across all your content. Over time, this tool learns the nuances of your brand, allowing you to produce content that feels personal and authentic with minimal adjustments.
Best for: A comprehensive AI tool suite and learning and replicating your brand’s voice.
Pros:
- Consistently replicates brand voice.
- Reduces the need for extensive editing.
- Great for scaling content production.
- Has 40+ trained and pre-prompted writing formats.
- Has built-in plagiarism, AI checker, grammar and tone checker, bulk rewriter, language simplifier, and summarizer tools.
Cons:
- Takes time to learn your brand voice.
- May require edits, especially at the beginning, to align with brand tone and voice.
- Initial setup can be complex.
Price: Starts at $208/month for the suite of tools when billed annually.
AI Tools for Video Production
These AI tools can help you create and edit videos with ease, which is a great way for crafting brands to showcase products, projects, and team members.
Invideo.ai helps you quickly create polished videos using a range of templates and customization options.
Best for: Quickly creating videos for marketing purposes.
Pros:
- User friendly.
- Large template library.
- A fast way to create videos.
- Offers voice cloning so you don’t have to narrate every video.
Cons:
- Output may not be suitable for high-end production.
- Limited customization options.
Price: Free plan available; paid plans start at $20/month.
Pika Labs is a great video AI tool for generating videos from text, refining and enhancing your video quality, adding special effects, or making detailed edits.
Best for: Quickly creating videos with some custom editing capabilities.
Pros:
- Quickly generate videos from text prompts.
- Versatile output options based on topic and specs.
- Customizable animations.
Cons:
- Steeper learning curve.
- Dependence on text prompts.
- Potential for generic videos.
Price: Free plan available; paid plans start at $8/month.
Runway is a robust AI tool for producing professional-grade videos. It offers a comprehensive suite of tools that cater to every aspect of video production, from editing to special effects.
Best for: Professional-grade video production.
Pros:
- High-quality output.
- Great for complex video projects.
- Wide range of production tools.
Cons:
- Requires technical expertise.
- Steeper learning curve.
Price: Free plan available; paid plans start at $12/month.
Tubebuddy is the AI tool for those using YouTube as a primary marketing platform. It helps optimize videos for better search rankings and provides insights on video performance.
Best for: Optimizing video content for YouTube.
Pros:
- Actionable insights for video SEO.
- Video optimization for YouTube.
- Suggested Shorts.
Cons:
- Highly focused on YouTube.
- Limited use outside of video SEO.
Price: Plans start at $3.75/month.
AI Tools for Graphic Design
Visual content is another important strategy in marketing, especially for crafting brands where aesthetics play a significant role in attracting and retaining customers. Here are some of the best AI tools to help with graphic design.
DALL-E 3 comes from OpenAI, the same company that owns ChatGPT. It can generate creative and unique images from detailed prompts to help teams with image creation.
Best for: AI image generation from text.
Pros:
- Easy to use.
- Integrates with ChatGPT.
- Creates unique, on-brand visuals.
Cons:
- Images can sometimes be too surreal or abstract.
- Limited control over details.
Price: Available through ChatGPT Plus for $20/month; pricing through Azure OpenAI Service dependent on use and region.
Midjourney helps marketers produce realistic product images, mockups or detailed visual content.
Best for: Creating realistic images and mockups.
Pros:
- Produces highly realistic images.
- Great for product mockups and detailed visuals.
Cons:
- Steeper learning curve.
- Reliant on detailed text prompts.
Price: Plans start at $8/month.
Leonardo is a versatile, flexible design tool. It may lack some of the advanced features of higher-end tools, but it’s a great starting point for most graphic design needs.
Best for: Budget-friendly graphic design with flexibility.
Pros:
- Flexible design tools.
- Good for beginners and pros.
- More creative control.
Cons:
- Fewer advanced features.
- Limited scope for larger projects.
Price: Free plan available; paid plans start at $9/month.
While AI tools cannot completely execute your marketing, they can help make it easier and provide a good launch pad for content creation, video production, and graphic design. By integrating some of these tools into your marketing strategy, you can streamline your efforts and help your crafting brand thrive in the digital landscape.
Need assistance navigating new AI tools for your craft business? Stitchcraft Marketing is a marketing agency of crafting experts. We customize every program to showcase your brand, engage your customer base, and generate sales in a way that is nothing less than magical. Contact us today to get started!
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