The Stitchcraft team has just returned from another action-packed TNNA (The National NeedleArts Association), Summer Trade Show! This year’s show was in a totally new venue: Washington, DC, which proved to be a nice change of pace from the “usual” venue for the Summer show...
For this month’s Ravelry update, we spent a few days tracking the Hot Right Now list. It’s not an easy thing to do, because the list can shift before your eyes as you are trying to catalogue it. So this post is based on a...
Recently we’ve taken a look at the most popular patterns on Ravelry. We’ve looked at how the Hot Right Now list works (if you missed the post, read it here), and then taken a more in-depth look at the 25 patterns with the most projects on...
It’s September, and the local yarn stores (LYS) in the region where your company has its dyestudio have scheduled their annual yarn crawl. As a nationally-known dyer whose skeins are snapped up the minute you update your online store and are traded eagerly in a...
In the last post, we looked at the difference between the Hot Right Now (HRN) pattern list on Ravelry and the Top 25 Patterns with the Most Projects list. HRN reflects the patterns that Ravelers are looking at right now, while the Top 25 Most...
Your business website is a showcase as well as a tool. As a wholesaler or manufacturer, you may think that you are selling only to your retailers, but keep in mind that consumers searching for your products may arrive at your website and want information,...
While Instagram and Pinterest can spike interest in a particular knitting or crochet pattern, Ravelry continues to be the most influential social media site for the yarn industry. Its user-generated database catalogues both the new and the old, the hot and the classic, in yarns...
This month, the Stitchcraft crew headed to Cologne, Germany to exhibit 4 of our clients in the Handarbeit + Hobby Fair (also known simply as H+H) as part of the North American Expo. One of the largest craft trade shows in the world, H+H was...
Welcome back to the next part of our series focused on optimizing your e-mail marketing strategy; if you missed part one, click here to get caught up. Once you have built a list of email contacts, you will engage with them on a regular basis. The...