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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
SSL Certificates for Your Website and How They are Helping You Rank on Google
These days, internet privacy has never been more important. With social media sites mining our data for businesses and hackers trying to steal our financial information, everyone has to be extra cautious and vigilant when online. Google thinks so too. Everyone’s favorite search engine uses a lot of different variables ...
Create an Effective B2B Drip Marketing Campaign
A drip marketing campaign can be an effective tool to turn prospects into customers. But what is drip marketing? How can it best be deployed by manufacturers, wholesalers and business service providers? In this article, we’ll explain the process and value of drip marketing, show you an example of a drip ...
5 Fall Craft Trends to Watch
With the holidays just around the corner, you may already be stocking your shelves with fresh new products in anticipation. While many of the tools and supplies your customers use most never go out of style, here are 5 of the hottest craft trends to keep on your radar, and ...
Updating Your Logo
Brand Refresh: How do you know when it’s time to update your logo? Besides your company name and perhaps your website, your logo is one of the most important assets your crafty company can have. It’s critical, then, that your logos are always putting your best foot forward in terms of ...
Targeting and Segmenting for Better Marketing Results
When you write a newsletter or compose a social media post, who are you talking to? Have you identified your target customer? Is your message tailored to her interests? Effective marketing involves sending the right message to the right customer at the right time. In this post, we’ll talk about ...
GDPR: Crafting your Privacy Policy
In the last few months, there have been hundreds of articles written about the EU General Data Protection Regulation (GDPR). In this article, we want to give you some quick, easy to understand tips about how to amend your privacy policy to be GDPR compliant. GDPR states that you must provide ...
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