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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How Rising Wool Prices Impact the Yarn Industry
Increases in the Price of Wool and How it Affects the Knitting Market You may not have realized it yet, but wool prices are on the rise. According to a February 2018 article in the Wall Street Journal, “In Australia, which produces the bulk of merino wool used by major clothing ...
How to Improve Your Social Media Presence with Face-to-Face Interactions
No matter what your crafty business, you need social media presence to be competitive in today’s world. With so many people utilizing a wide range of platforms, it’s never been easier to engage with your audience. Whether you’re a blogger, a business owner, or a marketer, having a strong social ...
Business of Craft 2018 Round-Up
Business of Craft, the bimonthly podcast of Stitchcraft Marketing, explores topics and questions on the minds of crafty business owners and entrepreneurs just like you. Our host, Leanne Pressly, and guest delve deeper into the topic by clarifying the important points and sharing ways in which action can be taken ...
How to Spot Trends and Incorporate Them into Your Crafty Business
How do you know what will be trending next week, next month, or even next year? As a crafty business owner, it’s important to be aware of what’s trending (or about to!) so that you can ensure your product offerings are what crafters are looking for. Of course, the nature ...
Reflections on 2018 Predictions
Before we say goodbye to 2018, let’s take a look at some of the trends we predicted at the start of the year, and how they did (or didn’t) impact crafty businesses. Most of our predictions centered around the “making” culture at large; this in and of itself was also an ...
How to Produce Marketing-Quality Videos Using Only Your Smartphone
At Stitchcraft Marketing, we’ve taught a lot about how important video is to reaching an audience and really engaging your customer to build trust. Video can be a perfect tool because it’s moving, it’s dynamic, and for the first time the average person has the opportunity to produce their own ...
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