WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Trendspotting at TNNA Summer 2016
The Stitchcraft team has just returned from another action-packed TNNA (The National NeedleArts Association), Summer Trade Show! This year’s show was in a totally new venue: Washington, DC, which proved to be a nice change of pace from the “usual” venue for the Summer show (Columbus, OH). In addition to ...
Keeping Tabs on the Ravelry HRN List
For this month’s Ravelry update, we spent a few days tracking the Hot Right Now list. It’s not an easy thing to do, because the list can shift before your eyes as you are trying to catalogue it. So this post is based on a series of snapshots taken for ...
Top 25 Yarns with the Most Projects on Ravelry
Recently we’ve taken a look at the most popular patterns on Ravelry. We’ve looked at how the Hot Right Now list works (if you missed the post, read it here), and then taken a more in-depth look at the 25 patterns with the most projects on Ravelry (read that post here). ...
No More Free Yarn
It’s September, and the local yarn stores (LYS) in the region where your company has its dyestudio have scheduled their annual yarn crawl. As a nationally-known dyer whose skeins are snapped up the minute you update your online store and are traded eagerly in a secondary market on Ravelry’s ISO/Destash ...
What Makes a Knitting Pattern a Classic?
In the last post, we looked at the difference between the Hot Right Now (HRN) pattern list on Ravelry and the Top 25 Patterns with the Most Projects list. HRN reflects the patterns that Ravelers are looking at right now, while the Top 25 Most Projects list shows the classic ...
Who’s the Audience for Your Website?
Your business website is a showcase as well as a tool. As a wholesaler or manufacturer, you may think that you are selling only to your retailers, but keep in mind that consumers searching for your products may arrive at your website and want information, too. It’s important to consider ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!