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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
What Makes a Knitting Pattern a Classic?
In the last post, we looked at the difference between the Hot Right Now (HRN) pattern list on Ravelry and the Top 25 Patterns with the Most Projects list. HRN reflects the patterns that Ravelers are looking at right now, while the Top 25 Most Projects list shows the classic ...
Who’s the Audience for Your Website?
Your business website is a showcase as well as a tool. As a wholesaler or manufacturer, you may think that you are selling only to your retailers, but keep in mind that consumers searching for your products may arrive at your website and want information, too. It’s important to consider ...
The Ravelry Pattern Page: Trends and Classics
While Instagram and Pinterest can spike interest in a particular knitting or crochet pattern, Ravelry continues to be the most influential social media site for the yarn industry. Its user-generated database catalogues both the new and the old, the hot and the classic, in yarns and patterns for both crafts. ...
Stitchcraft Goes to H+H
This month, the Stitchcraft crew headed to Cologne, Germany to exhibit 4 of our clients in the Handarbeit + Hobby Fair (also known simply as H+H) as part of the North American Expo. One of the largest craft trade shows in the world, H+H was filled with incredible inspiration for ...
Creating an Effective Email Marketing Campaign (Part 2 of 2)
Welcome back to the next part of our series focused on optimizing your e-mail marketing strategy; if you missed part one, click here to get caught up. Once you have built a list of email contacts, you will engage with them on a regular basis. The content, formatting and timing of ...
Your E-mail List is an Asset (Part 1 of 2)
You do use email as part of your marketing strategy, don’t you? If you don’t have an active email marketing campaign, you are missing out on one of the most cost-effective ways for your business to build its customer base. Email is inexpensive to send, easy to create and simple ...
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