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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Interview: Francoise Danoy
Today we’re featuring an interview with knitwear designer and entrepreneur Francoise Danoy from Aroha Knits. Francoise has grown her Instagram following from 200 to over 14K followers in just two years. Today, Francoise shares some of her most successful tactics, many of which can be used by other companies to ...
Photography Trends on Ravelry
For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different types of garments in project photography? Finally, what are the similarities ...
Wait, Come Back! Battling Slower Web Traffic (Part 2 of 2)
Uh-oh. Your potential customer is leaving the checkout page of your website, but they haven’t actually bought anything. Can you still change their mind? You certainly can try! In this post, we will look at some reasons that items in shopping carts get abandoned and how your online store can ...
Wait, Don’t Leave! Battling Slower Web Traffic (Part 1 of 2)
Bounce rate, cart abandonment--call it what you will, but the bottom line is that it is a missed sales opportunity for your website. There are a lot of reasons why a customer might put your product in an online shopping cart but not complete the sale - and the good ...
Trendspotting at TNNA Summer 2016
The Stitchcraft team has just returned from another action-packed TNNA (The National NeedleArts Association), Summer Trade Show! This year’s show was in a totally new venue: Washington, DC, which proved to be a nice change of pace from the “usual” venue for the Summer show (Columbus, OH). In addition to ...
Keeping Tabs on the Ravelry HRN List
For this month’s Ravelry update, we spent a few days tracking the Hot Right Now list. It’s not an easy thing to do, because the list can shift before your eyes as you are trying to catalogue it. So this post is based on a series of snapshots taken for ...
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