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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Trendspotting at the TNNA Winter 2016 Show
The National Needle Arts (TNNA) Winter Trade Show, held in San Diego this past weekend, provided yarn shop owners a chance to preview new yarns, meet the makers behind their most-loved brands, and find new companies and products to carry. It also gave us a sneak peek into the 2016 Winter/Spring trends! The ...
Selling More With Pay Per Click (PPC) Campaigns
What is a PPC Ad? Pay-Per-Click (PPC) advertising is a deal you make with Google or other search engines to improve the power of your sponsored advertising. Google AdWords is the most popular PPC advertising system; if you sign up for the AdWords platform, your ads will appear on Google's search engine and ...
Creating an Ad Campaign using Facebook Custom and Lookalike Audiences
Setting up a Custom Audience on Facebook allows you to reach customers that are already familiar with your brand or products. Ads can be targeted to your own pre-defined audiences, who are more likely to respond to your Facebook ad campaigns. If you’re selling fabric, yarn or thread, you want ...
Dangers of Discounting
If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will make the product more attractive to your potential buyers and ...
Exploring Your Advertising Options for Social Media Channels
You already use Facebook, Instagram, and Pinterest for your brand....so why not advertise your product on these social media sites as well? Taking a page (pun intended) from print advertising, social media outlets have started integrating advertising right into the content their customers see every day. Each outlet or app ...
Trendspotting at Rhinebeck with your host Stitchcraft Marketing
The Stitchcraft Marketing team enjoys the chance to get away from the computers and go squish some fiber. As we are scattered around the country, we have the chance to have our eyes and ears at the major festivals and events that take place throughout the year. Rebecca is our account ...
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