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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Creating an Ad Campaign using Facebook Custom and Lookalike Audiences
Setting up a Custom Audience on Facebook allows you to reach customers that are already familiar with your brand or products. Ads can be targeted to your own pre-defined audiences, who are more likely to respond to your Facebook ad campaigns. If you’re selling fabric, yarn or thread, you want ...
Dangers of Discounting
If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will make the product more attractive to your potential buyers and ...
Exploring Your Advertising Options for Social Media Channels
You already use Facebook, Instagram, and Pinterest for your brand....so why not advertise your product on these social media sites as well? Taking a page (pun intended) from print advertising, social media outlets have started integrating advertising right into the content their customers see every day. Each outlet or app ...
Trendspotting at Rhinebeck with your host Stitchcraft Marketing
The Stitchcraft Marketing team enjoys the chance to get away from the computers and go squish some fiber. As we are scattered around the country, we have the chance to have our eyes and ears at the major festivals and events that take place throughout the year. Rebecca is our account ...
How to Sell on Pinterest Using a Shopify Account
Wondering how to get the most out of Shopify in your online store? Pinterest now provides pinners the option to buy or pin your Shopify products straight from their Pinterest accounts, whether they’re using Pinterest on their home computer or mobile device. Here's how to set it up: Step 1: Log in ...
5 Ways to Grow Your Newsletter List
Do unsubscribes to your newsletter make you uneasy? Industry experts estimate that the average newsletter list degrades by 22.8% yearly due to opt-outs and abandoned or changed email addresses. Let's say your newsletter list is 3,000 people - that's over 500 email addresses each year! If a shrinking newsletter list is keeping ...
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