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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How to Sell on Pinterest Using a Shopify Account
Wondering how to get the most out of Shopify in your online store? Pinterest now provides pinners the option to buy or pin your Shopify products straight from their Pinterest accounts, whether they’re using Pinterest on their home computer or mobile device. Here's how to set it up: Step 1: Log in ...
5 Ways to Grow Your Newsletter List
Do unsubscribes to your newsletter make you uneasy? Industry experts estimate that the average newsletter list degrades by 22.8% yearly due to opt-outs and abandoned or changed email addresses. Let's say your newsletter list is 3,000 people - that's over 500 email addresses each year! If a shrinking newsletter list is keeping ...
Why #branding Is SO Important!
Wool and the Gang: Getting their message across big and bold. It doesn't matter if you are a local yarn store, yarn manufacturer, or an independent designer: BRANDING IS KEY! With today's social media outlets, it's not even difficult to establish a following via the use of branded hashtags. An amazing example is Wool ...
Enhance Your Presence with Brand Ambassadors
Tracking the return on investment for social media efforts can be difficult: quite often, you see your number of followers grow much more quickly than sales. But buying likes and follows isn't enough; when it comes to social media, the quality of your followers will increase the bottom line - not just ...
The Do’s and Don’ts of Instagram
In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also updated our FREE 7-page PDF Guide ...
The Importance Of Instagram
Is your company active on Instagram? Today's blog post is all about why every company should have an Instagram presence. Instagram is visual--as a business catering to creative people a visual medium is the perfect way to connect and inspire your target consumer. What knitter doesn't want to see beautiful new colors ...
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