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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Why #branding Is SO Important!
Wool and the Gang: Getting their message across big and bold. It doesn't matter if you are a local yarn store, yarn manufacturer, or an independent designer: BRANDING IS KEY! With today's social media outlets, it's not even difficult to establish a following via the use of branded hashtags. An amazing example is Wool ...
Enhance Your Presence with Brand Ambassadors
Tracking the return on investment for social media efforts can be difficult: quite often, you see your number of followers grow much more quickly than sales. But buying likes and follows isn't enough; when it comes to social media, the quality of your followers will increase the bottom line - not just ...
The Do’s and Don’ts of Instagram
In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also updated our FREE 7-page PDF Guide ...
The Importance Of Instagram
Is your company active on Instagram? Today's blog post is all about why every company should have an Instagram presence. Instagram is visual--as a business catering to creative people a visual medium is the perfect way to connect and inspire your target consumer. What knitter doesn't want to see beautiful new colors ...
Maximize Twitter with these 3 Easy Tips
We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your business. By spending just a ...
6 Ways to Write Professional Product Reviews
Set yourself apart from the blogosphere with these 6 easy steps to writing polished product reviews every time! Do your research. Take a few moments to visit the company website to learn more about their products & philosophy. Read the packaging or label - there is often a surprising amount of ...
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