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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Maximize Twitter with these 3 Easy Tips
We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your business. By spending just a ...
6 Ways to Write Professional Product Reviews
Set yourself apart from the blogosphere with these 6 easy steps to writing polished product reviews every time! Do your research. Take a few moments to visit the company website to learn more about their products & philosophy. Read the packaging or label - there is often a surprising amount of ...
Does your blog need a disclaimer?
If you answered yes to any of the items above, including a disclaimer within each blog posts with sponsored or affiliate content is advisable to maintain the integrity of your blog. We recommend letting readers know that you received an item for free in exchange for review or that you ...
A Picture Is Worth 1,000 Words
We all know the old adage, but how much do you follow it? Technology has trained us to respond to visuals. With more and more apps focusing on photos, the importance of strong images that reflect your brand are more important than ever. Are you diminishing all of your marketing ...
Best Practices for E-newsletters & New Canadian Anti-spam Law
Perhaps you’ve heard rumblings of the new Canadian Anti-Spam law that went into effect July 1, 2014 and you’re wondering what you need to do—if anything as a yarn company or yarn shop that sends out e-newsletters to Canadian recipients. Since we deal with this all the time at Stitchcraft ...
Behind The Scenes of a Stitchcraft Photo Shoot
As part of our popular pattern support program we offer photography to our clients who are creating pattern design collections with us and a photography/consulting package for independent designers looking to take their pattern photography to the next level. Today's post is a look at all the work that goes ...
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