We've heard people tell us that blogging is dead. This simply isn't true. We find that blogs are a driving source for quality content and a huge source of traffic from search engines and Pinterest. Pinterest can be an extremely powerful tool for marketing your...
We had such a great response to our last post that we thought it was appropriate to delve deeper into the popularity of fingering weight yarn amongst knitters and crocheters. We found in our last post that fingering weight yarns were far more prevalent in...
We've been inspired by Bristol Ivy's stats on Ravelry, and thought we'd do some of our own research into this wonderful resource and how it can shed light for yarn makers and pattern designers in the industry. Today we looked at the number of entries for...
Are You Marketing like Dumbo or like Spider Man? For Spring Break this year I went to a bunch of theme parks in Orlando with my 11 year old daughter. Newsflash: Rides are NOT your mother’s rides anymore. The new simulator rides have you in a special...
We've written before about the importance of patterns to support the sales of yarns. We're thrilled to work with a large community of talented designers, and we've learned quite a bit about what makes a working relationship between a designer and a yarn company successful....
Facebook should be part of every company's social media marketing strategy. We've gathered our pro tips to make your channel more effective and better engage your audience. Check out our Infographic for key tips to remember! Facebook Posting Frequency For Facebook, posts tend to stay in the...
You may have noticed what used to be known as the pound sign on your phone showing up all over social media channels, print ads, and in the corner of the screen on your favorite TV show. Welcome to the # (hashtag). If you aren't...
The Decline of Facebook Many of our clients have noticed that their reach on Facebook posts has been decreasing. Facebook has admitted that the organic reach of business posts are declining, and stated, "We expect organic distribution of an individual page's posts to gradually decline over...
If you've been in a yarn store, fiber festival, or any other place where people are buying yarn than you know that patterns sell yarn. This isn't news to anyone. The question is, are you providing enough patterns to your customers? If you're a yarn company… All...