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Youtube is America's second largest search engine, and is commonly thought to hold second place throughout the world. It receives over three billion searches a month! The fiber industry is not an exception. More and more we hear people say "Oh, I just learned this new...

28 May, 2013 /

Twitter is a fast paced social media network. It's important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it's easy to miss things in the...

29 April, 2013 /

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...

08 April, 2013 /

It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...

27 March, 2013 /

If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet.  Go to “advanced people search” and type in “twitter.” Select a number range in the...

05 March, 2013 /

A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns!  I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs.  I...

26 February, 2013 /

Facebook is a great platform for yarn retailers, manufacturers and yarn companies to reach out to their audience. I'm often asked, "what's the best way to build the fanbase quickly?" so I thought I'd take the time to give my feedback on this question. Although the...

20 December, 2010 /
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