Have we broken the marketing funnel? It seems cliché to say that the world is a different place than it was a few years ago, but it’s worth repeating—particularly in regards to marketing. Has your marketing kept up with the times? Not only has the world...
Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start. Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you...
As a craft business owner, you’re probably overwhelmed with opportunities and demands on your time. You know that you cannot do it all, but you also know that you love the energy and growth that comes with nurturing a business you believe in. How can...
In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays...
You might think it’s best to run your crafty business based on either your customers or your numbers - not both. Or you may let knowledge of one dictate your big decisions and goals over the other. At Stitchcraft, we get that it seems easier...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are...