In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays...
You might think it’s best to run your crafty business based on either your customers or your numbers - not both. Or you may let knowledge of one dictate your big decisions and goals over the other. At Stitchcraft, we get that it seems easier...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are...
Each year Stitchcraft Marketing researches and compiles the latest updates to social media. Our condensed social media reports aim to provide a quick primer on the current status of the platforms. Social media evolves every year—it’s important to refresh your knowledge base and ensure you’re...
There are ads and then there are ADS. When you level up your marketing efforts to include programmatic and geofencing ads, it goes far beyond making a few educated guesses and hoping your spend makes an impact. We’re talking about laser-focused audience targeting. At Stitchcraft, we...
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the...