Have you thought about hosting a Knit Along (KAL), Crochet Along (CAL), or Quilt Along (QAL)? Crafters are loving these group projects, and companies are reaping the rewards. In this post we’ll share best practices gleaned from conversations with experienced Make Along (MAL) hosts. What is...
Consumer Generated Content is replacing word of mouth as the most trusted form of marketing. Testimonials and real-life images from happy customers are far more compelling than a slick ad. Research shows that more than 70% of shoppers trust consumer opinions posted online(1). That number...
Before you start your blog and social media channels, it’s easy to think that you will have plenty of time to get it done right. When you actually get into it, however, it’s a different story. Creating content that is engaging, instructional and fun is...
It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making,...
The Business of Craft podcast presents interviews with a diverse range of experts from the craft industry. Guests share their proven strategies for success and thoughts on the ever-evolving trends. Subscribe to the show and each new episode will be available immediately in your listening...
So many social media channels, so little time to figure out where you should be to promote your craft business and find your customers. In this post, we’ll examine the relevance of some platforms you may not have considered and some new features that you...
Did you knit a pussy hat? I did. I didn’t knit the original sewn rectangle because I am an Advanced Knitter. Instead, I dove into my stash looking for pink and came up with a skein of Misti Alpaca Baby Me Boo in Blush Red....
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. As of...
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. Click here...