Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings inventory season, that time of year entrepreneurs dread. But the new year is a time for fresh starts and big ideas, and...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s:...
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox every day. These companies can deliver large amounts of new followers, but they do so by paying for followers or casting a...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase...
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in their algorithms. But if you haven’t done much with video, it can be hard to know where to start and what kind...
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us laser-focused on social media and online commerce as they are the best ways crafty businesses can engage with their customers and generate...
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and small. But what does that phrase really mean? How can you attract and retain customers if you are giving things away for...
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the event host, community teachers, speakers, and of course, smaller vendors. But what if you could avoid canceling altogether and instead use a...