Social Media Marketing Are you so busy running your crafty business that social media marketing falls by the wayside? We know you’re one person (or a few people) trying to wear all the hats, and building social media platforms and a healthy newsletter list can seem...
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a website, alt tags (or alt text) live within HTML coding and describe in some detail the images being displayed on your website....
You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of this content into your social media marketing plan. User Generated Content might be one of the most important organic means of generating...
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...
Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you score on these metrics determines your ranking, and Google features higher-ranking sites more prominently in its search results. Today we're going to...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook and Pinterest. We just finished a whirlwind of a year and we wanted to be sure that we all start 2021 with...
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings inventory season, that time of year entrepreneurs dread. But the new year is a time for fresh starts and big ideas, and...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...