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Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our time on social media, shopping...

It’s September, and the local yarn stores (LYS) in the region where your company has its dyestudio have scheduled their annual yarn crawl. As a nationally-known dyer whose skeins are snapped up the minute you update your online store and are traded eagerly in a...

The National Needle Arts (TNNA) Winter Trade Show, held in San Diego this past weekend, provided yarn shop owners a chance to preview new yarns, meet the makers behind their most-loved brands, and find new companies and products to carry. It also gave us a sneak peek...

If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will make the product more attractive...

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...

If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet.  Go to “advanced people search” and type in “twitter.” Select a number range in the...